You want your book to make a difference.
You’re in the right place.
9 in 10 want a book. 1 in 1000 publish.
Be the one.
BRING YOUR IDEA TO LIFE!
You know you have a book in you.
A message to champion. A story to tell.
Your book is meant to be in the hands of countless people whose business, mindset, and life you can change.
I’m here to make sure you reach them.
You bring the vision. I tackle the details.
I take care of everything from finding the right ghostwriter, to creating viral covers, to growing your online influence.
Count on me as your book partner.
I’m here for the long run, just like you. Together we will make your book successful and get it into the hands of tens of thousands of readers.
I’m Martin and I help authors change the world.
Books have always been a source of inspiration and growth for me.
As a kid, my favorite hiding place was my grandfather’s library. As a student, I smuggled books into communist Czechoslovakia. Later in life, commutes in L.A. traffic became a joyful experience thanks to uncounted hours of audiobooks.
Authors who want to make a difference inspired me to found Cavalesso. Drawing on my career in digital marketing and technology, I build Substack, YouTube, or TikTok platforms to make your message break through the noise.
I can’t wait to hear about your book.
Your story… everywhere books are sold.
IT ALL STARTS HERE
Free Consultation
I’ll answer any questions you might have:
How to generate leads with books? How to grow your business or effect change with a book? What makes a book sell?
I am here to learn about your book idea and vision, and help you achieve that vision.
BOOK YOUR CALL TODAY
SCHEDULE A CONSULTATION
Martin cares.
“The complexity of writing, publishing, and selling a book took me by surprise. A hustler and e-biz entrepreneur by trade, I can be hands-on, but I am really glad that Martin drove all the publishing and marketing aspects of my book. He cares about my book and really knows his stuff with Amazon, YouTube, and TikTok.”
Rick Culleton
Author of Messed Up Like You
He is still growing sales for me.
“Martin created an awesome book cover from some of my historical photos, got early reviews from established authors, and launched my book with TV and newspaper coverage. He is still growing sales for me. Martin has become a trusted partner. He remains my book’s biggest promoter.”
John Miller
Author of Bootstrap Entrepreneur
Answers to your questions.
It’s obvious but often overlooked: to go viral, a book needs to sell itself. I’ll show you how to make that happen with proven methods, using a ghostwriter and beta readers from your own network.
95% of self-published books sell less than a hundred copies. To break through, you need a partner with publishing experience who keeps up with online marketing trends. Someone who cares about your idea and knows how to build a platform to reach readers at scale.
While I manage all the details, you are still in charge. I bring a dream team of writers, creators, and marketers, and together we build your presence and connect you with the audience you want.
The publishing industry is a chaotic marketplace. Hundreds of players offer a confusing bag of services like “hybrid publishing”, “imprints”, or Amazon “bestseller badges”. Most of them are things you don’t need—or that even hurt your book. And none come with a commitment to organic sales.
What sets me apart is my commitment to the successful launch of your book, with all the moving parts, and with sustained long-term sales. I will partner with you for years so you can touch thousands of lives. With me you receive the attention that a big publishing house affords their celebrity authors.
If you are lucky and already have a platform, it usually takes about two years to secure a traditional book deal and another two years to bring your book to market. If you’re Taylor Swift, it’ll go faster.
It takes me 12 to 18 months to build your author platform—about the same time it takes to write your book and self-publish it.
Self-publishing has become so powerful that it no longer makes sense for first-time authors to wait years for book deals that never happen.
I will show you how to grow your reach and impact with a self-publishing plan tailored to your idea and your audience.
You’ll have time to share your vision and goals, learn about the publishing process, and ask any questions you like—about writing coaches, ghostwriters, beta readers, editing, design, printing, pricing, marketing, or how to get started.
Yes. Jacqui Salmon and I will die on that hill.
Ready to publish a book that makes a difference?
I am offering you a free consultation to answer all your questions.
If your story has the power to inspire, I’m ready to invest my passion and expertise to help you share it with the world.
Can’t wait to hear about your book!
